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Why did Rihanna leave the position of CEO of the lingerie brand?

According to Vogue Business, Hillary Super, the former CEO of Anthropologie Group, will soon manage the Savage X Fenty brand. “It’s great that Savage X Fenty has had such a powerful impact on the fashion industry over the past half-decade,” Rihanna said in a statement.

“This is just the beginning for us. The company will continue to scale its business in different ways, above all by staying connected with consumers. I am grateful and pleased to welcome you.” welcome Hillary Super as the new CEO – a passionate leader focused on taking the business to the next level.”

Hillary Super joins the market leading lingerie brand with a wealth of experience. In addition to her four years as CEO at Anthropologie Group, she has held leadership positions at retailers such as American Eagle, Guess, Gap and Old Navy. In 2017, Super was named to America’s list of 40 women over 40 to watch, for her work in breaking fashion stereotypes.



Sharing about her new position, Mrs. Hillary said: “I am delighted to be joining the Savage X Fenty family. This brand is a major force in the lingerie and apparel industry. We are committed to being steadfast. in celebrating inclusion and inspiring every woman”.

Sources say the reason for the transition from CEO to executive chairman was so that pop star and billionaire entrepreneur Rihanna balances business and motherhood. Recently, she spent 21 million USD (nearly 500 billion VND) buying a penthouse on top of a luxury skyscraper in California, before giving birth to her second child with rapper A$AP Rocky. Meanwhile, she just gave birth to her first son in May 2022. After 9 months of being a mother, Rihanna once shared in an interview that she believes she will never be able to achieve a balance between work and private life.



Rihanna gave birth to her first son in May 2022 and is about to give birth to a second child with rapper A$AP Rocky.

Rihanna said: “Things are very different for me now. Balance is almost impossible to achieve, because no matter how hard you try to balance, there is a fact that work will always force you. you have to spend less time with your children, for your family. When you have to balance work and family at the same time, you will always feel the weight and pressure of that task.”

Besides, Rihanna has shown signs of restarting her singing career after many years of silence. The fact that the female singer accepted to perform at the Super Bowl is expected by fans to be the first step to mark Rihanna’s return to music. Rihanna has shared with fans on social media that her new music product may be released in the near future, but a specific timeline is something Rihanna has never confirmed. Since 2016, Rihanna hasn’t released a new album and hasn’t toured.



Rihanna shared, she had to manage and find a way to balance her personal life and work. “There are times when I disappear for about 2-3 days and in the calendar, I put a ‘P’ meaning ‘personal days’, which are the days I spend with my personal life. Balancing capital has always been one of my biggest challenges in life. Now that another loved one is about to enter my life, the game will change with new definitions. I have my job and it can’t just go on its own.”

This may be the reason why this female billionaire decided to recruit personnel for the position of CEO. Going forward, Savage X Fenty, which has traditionally operated primarily online, hopes to expand its physical store presence after opening seven U.S. stores in major cities like Atlanta , Los Angeles, Las Vegas and Houston. The brand said in a press release: “We have a highly engaged customer base with a direct-to-consumer retail model. This made us realize that there was an opportunity for further expansion. store system to be able to meet customers anywhere and listen to their wishes”.



In the future, Savage X Fenty hopes to expand its presence at các door hàmaterials lý instead vì  mainly works online.In the future, Savage X Fenty hopes to expand its presence in physical stores instead of primarily operating online.Savage X Fenty was born in 2018, attracting consumers with a variety of lingerie models, colors and sizes. “For me, it’s important to push boundaries but also create a style where women can see themselves,” Rihanna said of her 2018 fashion line. “I want to make everyone who looks and feels good, and has fun playing with different styles.” Three years after its founding, Forbes reports that Rihanna’s company has reached a valuation of $1 billion.